Little Saigon Business Activation Walk 2026

Description

Little Saigon Business Activation Walk 

Discover local businesses. Connect with community leaders. Help strengthen San Jose.

Join us for a special end-of-year Business Activation Walk along Little Saigon. Connect with fellow Chamber members, local business owners, community leaders, public officials, and other stakeholders as we discover the stories behind the businesses that help shape East San Jose’s commercial and cultural identity.

This guided walk is an opportunity to meet local entrepreneurs, hear directly from merchants, explore neighborhood businesses, and build meaningful connections with the people and organizations invested in the corridor’s future.

Why Story Road? 

Since the late 1970s, Story Road has served as a commercial and cultural center for San José’s Vietnamese-American community. Landmarks such as Grand Century Mall and Vietnam Town, alongside multi-generational family businesses, reflect the corridor’s rich history of immigrant entrepreneurship, cultural continuity, and community connection. By visiting local businesses and hearing their stories firsthand, participants can gain a deeper understanding of the opportunities, challenges, and contributions that shape this vibrant business district.

 Be Part of the Walk! 

Let’s show explore East San Jose's Little Saigon and support the small businesses in the area.

*Note the starting location has changed:  Rong Bien Restaurant: 1111 Story Road Ste, 1080

Additional businesses on the route or where we will meet the owners at the networking event:

• Grand Century Mall
• Story Road Recycling
• Banh Mi Oven
• Tofu's Trading
• Inkk Dynasty
• The Corner

*Concluding gathering is at The Corner for conversation and lite bites: 929 Story Rd, Ste 2039

Space is limited and registration is required to attend this complimentary event.

Sponsorship opportunities are available. Please reach out to Katie for more information about sponsorship opportunities at KatieS@sjchamber.com